Sitecore Content Migration Checklist for Enterprise Websites
Rishabh Varshney
Sitecore content migration is one of the most important parts of a replatforming project.
If it is rushed, the new platform may inherit the same content problems, outdated templates, broken links, poor SEO structure, and workflow gaps from the old system.
A strong migration should not simply move everything from Sitecore to the new platform.
It should clean, structure, and improve the content experience.
Why content migration needs planning
Enterprise Sitecore implementations often include years of accumulated pages, media files, templates, components, forms, campaign pages, personalization rules, and regional content.
Some of this content is business-critical. Some of it is outdated. Some of it may not be used at all.
Without a proper audit, teams risk migrating unnecessary complexity into the new CMS or DXP.
Sitecore content migration checklist
Use this checklist before migrating content from Sitecore to Liferay or another enterprise platform.
1. Content inventory
Identify all existing content types, including:
- Website pages
- Landing pages
- Blogs
- News posts
- Case studies
- Case studies
- Forms
- Product pages
- Event pages
- Media files
- Documents
- Regional pages
- Language variants
Mark each item as migrate, update, merge, archive, or delete.
2. URL and SEO audit
Before migration, review:
- Current URLs
- Page titles
- Meta descriptions
- H1 tags
- Canonical tags
- Image alt text
- Internal links
- Sitemap structure
- Structured data
- Redirect requirements
Create a redirect map before development begins. This helps protect search rankings after launch.
3. Template and component mapping
Sitecore pages may depend on custom templates and components.
Document:
- Page templates
- Reusable components
- Custom modules
- Layout structures
- Personalization rules
- Dynamic content blocks
- Forms
- Navigation components
Then decide which should be rebuilt, simplified, merged, or removed.
4. Media and digital asset migration
Review all assets before migration.
Check:
- File names
- Duplicate assets
- Unused assets
- Image sizes
- Document versions
- Alt text
- Metadata
- Asset ownership
- Folder structure
A cleaner asset library makes the new platform easier to manage.
5. Workflow and permission mapping
Identify how content is created, reviewed, approved, and published today.
Map:
- Authors
- Editors
- Reviewers
- Publishers
- Publishers
- Regional owners
- Legal or compliance reviewers
- Approval stages
- Publishing rules
This helps configure better governance in the new platform.
6. Forms and integrations
Forms are often overlooked during migration.
Review:
- Contact forms
- Lead generation forms
- Event registration forms
- Newsletter forms
- Gated content forms
- CRM-connected forms
- Custom submission workflows
Confirm where data goes, who receives alerts, and how submissions are tracked.
7. Analytics and tracking
Before migration, document:
- Analytics tools
- Tracking scripts
- Conversion events
- Form goals
- Campaign tags
- Heatmaps
- Pixels
- Reporting dashboards
After launch, validate that analytics are firing correctly.
8. Post-migration validation
After migration, test:
- Page accuracy
- Broken links
- Redirects
- Metadata
- Forms
- Search
- Navigation
- Mobile responsiveness
- Page speed
- Workflow approvals
- Permissions
- Analytics
This final validation is critical before launch.
